A marketing leader who treats brand and revenue as one job.
I'm a Senior Marketing Director with 10+ years building brand strategy, executing go-to-market campaigns, and leading high-performance creative teams across B2B and B2C. I've driven measurable ROI, optimized ROAS, and translated complex value propositions into compelling, multi-channel narratives.
My background is unusual in the best way: an award-winning designer and multimedia producer who grew into full marketing leadership. That means I can set the strategy, manage the budget and the stakeholders, and still speak fluently to the team actually making the work. Lately I've been integrating AI-powered tools to scale marketing operations without losing the craft.
Experience
Lead brand strategy, demand generation, and thought leadership for a premier managed-IT provider serving enterprises with 50,000+ endpoints. Built a DEX & ITAM content program, integrated AI automation into research and workflows (~30% efficiency gain), and aligned marketing with sales and executive leadership on GTM, pipeline, and revenue.
Directed brand strategy, creative production, and digital marketing for a full-service agency. Engineered the Universal Windows Direct × Joe Thomas campaign, revitalized Northeast Factory Direct's identity, and led the agency's digital transformation with a mobile-first Webflow site that lifted inbound lead generation.
Owned creative vision for digital advertising across the ESPN app, ESPN.com, and ESPN Cleveland radio. Built and mentored a creative team contributing to $5M+ in advertising sales, managed 400+ events annually, and progressed through four promotions from Partnership Coordinator to Digital Director.