A marketing director with 10+ years building brand strategy, go-to-market campaigns, and high-performance creative teams across B2B and B2C — with the operator discipline to tie every program back to pipeline and revenue.

Marketing leadership isn't a choice between brand and performance — it's the discipline to make them the same motion. I build the strategy, assemble the team, and ship the creative that moves the number, then prove it with the analytics.
Positioning, narrative, and identity that give a business a clear, ownable place in its market. I define the story, align leadership behind it, and carry it through every touchpoint — from messaging architecture to visual system.
Multi-channel go-to-market programs that turn awareness into pipeline. I build the campaign architecture, manage the budget and media mix, and optimize relentlessly against ROAS, CAC, and revenue — not vanity metrics.
Folding AI into the marketing engine without losing the craft. I integrate automation into research, content, and campaign analysis to move faster and sharper — at MCPC, an estimated 30% gain in team efficiency — while keeping a human standard on the output.
Thought-leadership and content engines that build authority and compound over time. I translate complex, technical value into clear narratives buyers act on — and the creative production muscle to ship it across formats and markets.