A decade of work across managed IT, advertising, and sports media — strategy and creative leadership, with the results to match.
Engineered an integrated TV, print, and digital campaign starring Pro Football Hall of Famer Joe Thomas — translating a home-improvement brand into a regional household name and driving significant ROAS growth.
Spearheaded a thought-leadership content program on Digital Employee Experience and IT Asset Management, establishing a premier managed-IT provider as an industry authority and driving measurable increases in organic engagement.
Revitalized the brand identity through a complete logo redesign and an unscripted commercial series — successfully launching new product lines and attracting new customer segments.
Developed an interactive fan experience at the Cleveland Browns Training Camp and built the creative team behind rich-media advertising across six markets — work that directly contributed to $5M+ in advertising sales.
Award-winning designer and multimedia producer. Strategy leads — but I still know how the work gets made, across video, audio, and graphic design.