2026 EDITION · SEVEN FIELD-TESTED PARTS

The Modern B2B Marketing Playbook.

How small teams build authority, demand, and pipeline in a market reshaped by AI. A working guide for lean B2B teams — built from what I've actually shipped, not from theory.

The buying shift, in one table. The old motion vs. the motion that tends to win now — and where to start.
A content & channel engine a lean team can sustain — built to earn authority and get cited across search and AI answers.
The AI & automation layer that lets a few good people produce the output of a much larger team.
80%
of deals won before first sales contact
94%
of buyers use LLMs to research vendors
87%
of marketers now use GenAI at work
Sources: 6sense 2025 · Salesforce 2026
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WHAT'S INSIDE

Seven field-tested parts, plus a plan to run them.

01
The New Buying Reality

How B2B buying changed, and what it means for your team.

02
Positioning & Message Foundation

The foundation that makes everything else compound.

03
The Content Engine

A system that earns authority, not a pile of posts.

04
Channel Orchestration

Run search, social, email, and video as one motion.

05
The AI & Automation Layer

How a lean team performs like a much bigger one.

06
Demand Generation & Pipeline

Turn attention into qualified pipeline sales can close.

07
Measurement That Holds Up

A short list of metrics that ties back to revenue.

+
The 90-Day Quick-Start & Checklists

A sequenced plan and run-it-yourself checklists at the back.

The premise: headcount is no longer the ceiling on output — judgment, a clear point of view, and a well-built system are.

READY WHEN YOU ARE
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