About

A marketing leader who runs the whole growth engine.

I lead marketing at an executive level: brand strategy, go-to-market, demand generation, content, and the operations that make a team efficient, run as one system across B2B and B2C. I partner with executive leadership and sales on positioning and revenue targets, and the programs I've built have delivered millions in net-new revenue. I write about how it all fits together on the Journal.

My background is unusual in the best way: an award-winning designer and multimedia producer who grew into full marketing leadership. That means I can set the strategy, manage the budget and the stakeholders, and still speak fluently to the team actually making the work. Lately that includes building AI agent systems with Claude — not just prompting tools, but designing the knowledge layers and workflows that keep the output on brand.

The story so far

Scroll to follow along

Three chapters since 2014. One through-line.

Brand and revenue are the same job. Here's how I learned that, one role at a time.

Prologue · Providence, RI

Economics in the classroom. Sailing on the water.

B.A. in Economics from Providence College, and a spot on the varsity sailing team. One taught me to read a budget; the other taught me to read conditions.

Providence CollegeB.A. Economics · 2013Varsity Sailing

Chapter 01 · 2014 — 2019 · Cleveland

From Partnership Coordinator to Digital Director.

Good Karma Brands / ESPN Cleveland. Four promotions in five years, ending up owning the creative vision for digital advertising across the ESPN app, ESPN.com and ESPN Cleveland radio, plus building and mentoring the team behind it.

$5M+

Ad sales the creative team contributed to

400+

Events managed every year

Promotions

Read the ESPN Cleveland story →

Chapter 02 · 2019 — 2025 · Northeast Ohio

Strategy and creative, under one roof.

Marketing & Creative Director at Mean Joe Advertising. Engineered the Universal Windows Direct × Joe Thomas campaign, revitalized Northeast Factory Direct's identity, and led the agency's own digital transformation with a mobile-first Webflow site that lifted inbound leads.

Brand strategyCreative productionDigital marketing

UWD × Joe Thomas →Northeast Factory Direct →

Chapter 03 · 2025 — Present · Cleveland

Content that turned into pipeline.

Senior Marketing Director and acting CMO at MCPC, a national managed-IT provider. A content-led program on Digital Employee Experience and IT Asset Management brought in net-new logos, and an AI marketing operation built on Claude made the team faster without making it generic.

$4.2M

Inbound revenue from net-new logos in nine months

Practice areas on the Claude Copilot

~30%

Team efficiency gain from a Chief of Staff agent

Read the MCPC story →

Alongside the day job

Beyond the résumé.

✦Brand & digital advisor to The Cleveland Foundry Rowing & Sailing Center, including brand architecture for the new Patrick S. Parker Sailing Center.

✦Builds AI agent systems with Claude Code: orchestrator/worker content pipelines and an autonomous Google Ads agent for a small-business client. Writes about it on the Journal.

✦Award-winning freelance creative director (University Hospitals, North Sails, Progressive Auto Group, Bath Authority) and designer of the Reyburn Sailing School logo at the Erie Yacht Club.

Chapter 04

Still being written.

Got a growth problem worth talking through? Let's compare notes.

Get in touch See the work →

Experience

2025 — PRESENT

Cleveland, OH

Senior Marketing Director, acting CMO

MCPC

Own brand strategy, content, and demand generation for a national managed-IT provider serving enterprises with 50,000+ endpoints. Built a content-led program on Digital Employee Experience and IT Asset Management that generated $4.2M in inbound revenue from net-new logos in nine months. Built MCPC's AI marketing operation — a Claude-based internal Copilot across all five practice areas, a multi-agent content pipeline, and a Chief of Staff agent (~30% team efficiency gain) — and align marketing with sales and executive leadership on positioning and revenue targets.

2019 — 2025

Northeast Ohio

Marketing & Creative Director

Mean Joe Advertising

Directed brand strategy, creative production, and digital marketing for a full-service agency. Engineered the Universal Windows Direct × Joe Thomas campaign, revitalized Northeast Factory Direct's identity, and led the agency's digital transformation with a mobile-first Webflow site that lifted inbound lead generation.

2014 — 2019

Cleveland, OH

Digital Director / Dir. of Marketing & Creative Services

Good Karma Brands / ESPN Cleveland

Owned creative vision for digital advertising across the ESPN app, ESPN.com, and ESPN Cleveland radio. Built and mentored a creative team contributing to $5M+ in advertising sales, managed 400+ events annually, and progressed through four promotions from Partnership Coordinator to Digital Director.

Education

Providence College

B.A. in Economics · 2013 · Providence, RI

VARSITY SAILING TEAM

Beyond the résumé

✦ Brand & digital advisor to The Cleveland Foundry Rowing & Sailing Center, including brand architecture for the new Patrick S. Parker Sailing Center. Sailed varsity at Providence, which turns out to be great marketing training: you make real progress even when the wind isn't cooperating.

✦ Builds AI agent systems with Claude Code — orchestrator/worker content pipelines and an autonomous Google Ads agent for a small-business client — and writes about it on the Journal.

✦ Award-winning freelance creative director (University Hospitals, North Sails, Progressive Auto Group, Bath Authority) and designer of the Reyburn Sailing School logo at the Erie Yacht Club.

LET'S TALK

Got a growth problem worth talking through? Let's swap notes.

mbloomstine@gmail.com

linkedin.com/in/mikebloomstineCleveland, OH