Demand gen is where brand meets the number. I build the campaign architecture, manage the budget and media mix, and optimize relentlessly against ROAS, CAC, and revenue — not vanity metrics.
Integrated launches across paid, organic, email, and events, engineered around a measurable pipeline goal.
Channel strategy and budget allocation across search, social, and CTV/OTT, tuned to efficient acquisition.
Attribution, dashboards, and a test-and-learn cadence that compounds performance over time.
Map the funnel, set the CAC/ROAS targets, and instrument the tracking before a dollar is spent.
Stand up the campaigns, creative, and landing experiences across the right channel mix.
Read the data weekly, kill what's not working, and pour budget into what is.
