An interactive fan experience at Browns Training Camp — and the creative team behind rich-media advertising across six markets that helped drive $5M+ in sales.
Turn ESPN Cleveland's media presence into something fans could touch — and build the creative capacity to serve advertising partners across six markets at once.
We developed an interactive fan experience at the Cleveland Browns Training Camp that amplified ESPN Cleveland's brand presence and gave partners real activation value. Behind it, I built and mentored a creative team producing rich-media, static, and video ads across six markets.
The team managed 400+ events annually — maximizing brand exposure and audience engagement while keeping partner work shipping on schedule.
The work directly contributed to $5M+ in advertising sales and turned the fan experience into a recurring, ownable brand asset for ESPN Cleveland.