A content-led program that turned a national managed-IT provider into a recognized authority on DEX and ITAM — and generated $4.2M in inbound revenue from net-new logos in nine months.
Position a managed-IT provider — serving enterprises with 50,000+ endpoints — as a genuine authority in a category buyers find technical, dense, and undifferentiated.
We built the program around two ideas the market cared about but few owned clearly: Digital Employee Experience (DEX) and IT Asset Management (ITAM). The content translated complex operational value into a clear, ownable point of view executives could act on.
Behind it, I built MCPC's AI marketing operation: a Claude-based internal Copilot covering all five practice areas, a multi-agent content pipeline, and a Chief of Staff agent tied to Outlook — an estimated 30% gain in team efficiency. Marketing, sales, and executive leadership stayed aligned on positioning, messaging, and revenue targets throughout.
The program generated $4.2M in inbound revenue from net-new logos in its first nine months and established MCPC as a credible voice on DEX and ITAM with the buyers it was built for.
